Hi all!

Nice to meet you! I’m Denise, and I've been in the beauty industry for over 16 years. With a wealth of experience in training and education, I have honed my craft to empower and inspire women to discover and embrace their unique, natural beauty. I am currently the Head of Global Makeup Education at L’Oreal, and my mission for both my day job and my yay job is simple: I teach, I empower, and I elevate.

My Approach: I believe in listening attentively to each client, understanding their individual needs, goals, and preferences. My approach to makeup isn't about conforming to unrealistic standards; it's about embracing your unique self. Makeup isn't meant to be intimidating or daunting; it's meant to be fun, empowering, and an art form that enhances your natural features.

Education and Empowerment: I'm dedicated to educating women on various aspects of makeup, from pinpointing the features to accentuate to applying makeup efficiently for those on a tight schedule. I share insider tips and tricks to streamline the makeup routine, making it accessible even for those with only five minutes to spare in the morning. Beyond makeup, I also advocate for the importance of skincare and help clients curate routines that feel natural and effortless.

Tailored Beauty: One size does not fit all when it comes to makeup. I understand that every face is unique, and that's why I create personalized looks that cater to your specific facial features, skin type, and your daily routine. Whether you're a busy working mom juggling a thousand tasks, someone who wants to update your current makeup routine, or someone looking for that perfect look for a special event, I've got you covered.

I stumbled into the beauty world after graduating from Michigan State University with a degree in Speech Pathology and not knowing what to do next. I never wore makeup. Maybe a lip gloss and a mascara here and there. 16 years later, and I’m still in love with this industry because of the women I’ve met along the way. I’m a glowing mother of 2 little girls you may have seen scooting around town. One of my favorite hobbies is to sit at a coffee shop with my iced mocha and create.

Breaking the Myths: I understand that the beauty industry can sometimes create misconceptions, making it seem like a daunting task to invest time in oneself and you might not know where to start. I'm committed to helping you rediscover the beauty within yourself, even in the midst of life's hectic pace. With me, beauty is not a mystery—it's a joyful discovery that empowers you to be your best self.

Who am I?